About

My Mission

I work with business owners to master the one number that matters most for every business: Cash Flow.

My Philosophy

Revenue and profit only tell part of the story. Profits can be misleading because they don’t account for the timing of cash inflows and outflows, which are crucial for covering day-to-day operations. Without consistent cash flow, even profitable businesses can fail to meet their financial obligations and miss out on growth opportunities.

I take the opposite approach. I start by asking a simple question: How much money do you want in the bank at the end of the year? From there, I will work backward to determine your needed revenue and profit numbers.

I focus on practical, long-term strategies rather than quick fixes. This ensures that your business isn't just surviving but thriving, with a healthy cash flow that supports sustained growth and resilience against financial challenges.

My Commitment to Small Businesses

Small businesses are critical in our economy, country, and local communities. They are the backbone of innovation, job creation, and community development. I appreciate the risks owners are willing to take and their positive impact on other businesses, lives, and careers.

Hi, I’m Bill Hurston

I don’t just work with numbers—I get to know the person behind the business. I understand the weight of the decisions you have to make, the stress of uncertainty, and your desire to focus on what you do best without the burden of financial worry.

With over four decades of experience guiding businesses toward financial stability, I am committed to helping you navigate the complexities of cash flow management and ensure that your business thrives in all economic climates. 

My Approach

The Cash Flow Mastery Program is designed to allow me to  create personalized, actionable plans tailored to each business's specific needs, focusing on:

• Optimizing revenue streams
• Minimizing unnecessary expenses
• Streamlining financial processes
• Improving decision-making
• Increasing the value of the business

By closely monitoring your business’s monthly performance, we can resolve stubborn problems, such as inconsistent revenue streams, high overhead costs, and delayed receivables, and identify red flags and hidden opportunities. 

Ready to Transform Your Business?

Contact me today if you're ready to take control of your business's financial health and turn cash flow uncertainty into predictable stability and growth. Together, we can build a solid foundation for your business's future.

I’d love to play a part in your success story.